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Publishing Facts & Stats

Approximate Population of US: 305, 790,000

80% of these Americans want to write a book!

1/3 of high school graduates never read another book

42% of college graduates never read another book after college

80% of US families DID NOT buy or read a single book last year

70% of American Adults haven’t set foot in a bookstore in at least 5 years

57% of new books are not read to completion

70% of books published do not earn back their advances

70% of books do not make a profit

Of American readers, 53% read fiction, 43% read nonfiction

Mystery and Suspense are the favorite fiction category at 19%

55% of fiction is bought by women, 45% by men

2,000,000 +  manuscripts are submitted annually; Close to 95% of these are rejected

Of those, approximately 120,000 new books are published each year in the US

A fiction book is considered successful if it sells 5,000 copies

A nonfiction book is considered successful if it sells 7,500 copies

The average bookstore shopper will spend 8 Seconds looking at a book’s front cover and 15 seconds looking at the back cover

Other daily statistics: Every day, the Average American spends 4 hours watching TV, 3 hours listening to the radio, and 14 minutes reading magazines.